Sinopsis Buku English for Digital Public Relations
|Buku English for Digital Public Relations |
Buku ini terdiri dari beberapa bab. Meeting 1. Is a pr for you?, meeting 2.what is digital pr ?, meeting 3.traditional pr vs digital pr, meeting 4.social media and digital pr, and meeting 5.social media as public relations channel.
Meeting 6.twitterfor public relations, meeting 7.facebook and public relations, meeting 8.digital pr lesson for crisis, meeting 9.digital pr content, meeting 10.media convergence and pr activities, meeting 11.digital event for pr, meeting 12.website and public relations, meeting 13.creating pr news, and meeting 14.digital public relations career.
First of all it is important to establish what your expectations of public relations are. Reading through the careers information on this website will give you an idea of what working in PR involves. Despite popular media representations of the industry, PR isn’t all glamour and long, boozy lunches – it can involve a lot of hard work and long hours. That’s not to say there aren’t perks to the job of course! Essentially, public relations can offer an incredibly varied and challenging career, encompassing many different activities.
As with many jobs, the proof is in the pudding and you will only find out if you are suited to PR through experience in the field. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and by passing media to speak directly to your target audience online.
As a PR pro, one way to incorporate content marketing into your mix is to repurpose content you already have (press releases & bylines) into fresh content. A single press release can be repurposed into a Slideshare presentation, a blog post, a guest blog post, a Pinterest infographic, a LinkedIn news update, a post on arelevant trade publications Facebook page, an editorial opinionarticle for the local newspaper’s website and more.
Buku English for Digital Public Relations ini diterbitkan oleh Penerbit Buku Pendidikan Deepublish. Lihat koleksi buku lainnya di : Toko Buku Online Deepublish